The LEGO Group: How a 94-Year-Old Toy Company Is Building Record Growth, Digital Innovation and a More Sustainable Future
The LEGO Group is combining nearly a century of heritage with record financial growth, technological innovation and global expansion. Revenue reached DKK 41.9 billion in the first half of 2026, while consumer sales increased 22%. From LEGO SMART Play and major entertainment partnerships to sustainable materials and new manufacturing capacity, the company continues to reinvent physical play. Its strategy demonstrates how an iconic brand can remain culturally relevant while preparing for a more digital and sustainable future.
.webp){kind=spacer}
-v3-02.jpg)
-v3.jpg)
