XXL High-Alcohol Moscato Goes Viral: From Niche Sip to Social Media Sensation
XXL High-Alcohol Moscato, boasting an ABV of 16–21%, has transformed from a little-known wine to a viral favorite, thanks to TikTok. Originally selling just 85,000 cases in 2023, it's projected to hit 2.5 million by 2025. Its sweet taste, bold alcohol content, and eye-catching packaging have made it a hit among Gen Z and millennials. Social media influencers have propelled its popularity, turning it into a trending party staple and a standout in the wine industry.