PepsiCo Reduces Snack Prices Up to 15%, Including Doritos and Lay’s

PepsiCo has announced price reductions of up to 15% on several of its popular snack products, including Doritos and Lay’s. The move aims to make everyday snacks more affordable for consumers amid shifting spending habits and ongoing cost pressures. By lowering prices, PepsiCo hopes to boost demand, retain loyal customers, and remain competitive in a crowded snack market where value and pricing are increasingly influencing purchasing decisions.

PepsiCo is rolling out price cuts of up to 15% on some of its most recognisable snack names, from Doritos and Lay’s to Cheetos and Tostitos, as it looks to make snacks more affordable and lure shoppers back, according to company statements and industry sources.

The reductions, which begin across the U.S. this week, signal a notable pivot for the food and beverage heavyweight. With grocery costs squeezing household budgets and snack sales losing momentum, PepsiCo says the move is meant to sharpen its competitive edge and prompt shoppers to reach for its products more often.

Trials conducted in the latter half of 2025 offered encouraging results. Deeper discounts led to more frequent purchases, especially among consumers worn down by inflation. Building on that success, the wider rollout brings lower recommended prices to popular pack sizes of everyday favourites like Lay’s potato chips, Doritos tortilla chips, Cheetos and Tostitos.

Company leaders say the decision is rooted in close consumer listening. Rachel Ferdinando, CEO of PepsiCo Foods U.S., noted that shoppers have been vocal about financial pressure, while the company’s CFO described the strategy as an assertive push to lift both volumes and overall sales.

The move reflects a broader shift across the food industry, as brands retreat from years of high pricing caused by rising ingredient, packaging and transport costs. Faced with steeper shelves, many consumers have either traded down to private labels or cut back on snacking altogether.

PepsiCo is not alone in this reset. Rivals like General Mills have also trimmed prices across large parts of their portfolios to stimulate demand. Alongside pricing changes, PepsiCo is refreshing its offerings too, introducing cleaner-label snacks and functional beverages designed to better match changing consumer tastes.

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Source: FnB‍