TikTok Star “Yes King” Dies: How Michael Willis Heard Turned a Meme Into a Movement of Self-Love
TikTok star Michael Willis Heard, known online as “Yes King”, has died, leaving millions of fans grieving worldwide. Rising from a viral meme to a powerful voice for confidence and self-worth, he turned a simple catchphrase into a daily affirmation of self-love, especially for queer and marginalised communities. His passing has sparked emotional tributes, edits and hashtags celebrating his impact, ensuring his message of love, healing and empowerment continues far beyond his lifetime.
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