Fitness Over Food Delivery: Why Health Is Becoming the Top Spending Priority
Health and fitness are now taking precedence over convenience and leisure spending like food delivery and streaming. A growing number of people are prioritizing wellness, with 44% ranking fitness among their top two spending areas. Regular exercise, chosen by 73% who work out at least twice weekly, reflects a lifestyle shift where social bonds, long-term health, and well-being outweigh indulgence. This trend highlights a cultural move toward healthier, more sustainable living choices.
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