Clean-Label Shift: Food Giants Move to Remove Artificial Colours
The global food and beverage industry is entering a clean-label revolution as major companies move away from artificial colours. Nestlé’s plan to remove artificial food colourings from its global product portfolio by the end of 2026 reflects growing consumer demand for simpler, more transparent ingredients. With regulators, parents, and health-conscious shoppers pushing for change, brands are reformulating products to build trust, improve transparency, and stay competitive in a rapidly evolving packaged food market.