Meta Plans to Transform WhatsApp Into a Super App
Meta is working to evolve WhatsApp from a simple messaging platform into a comprehensive super app. The goal is to integrate services such as digital payments, shopping, customer support, and business tools, creating an all-in-one ecosystem within the app. Inspired by the success of super apps in Asia, Meta aims to make WhatsApp a central hub for communication, commerce, and services, especially in emerging markets where the app already enjoys massive user engagement.
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