Sustainability: The Gap Between Brand Promises & Delivery Widens
A new global report highlights a growing disconnect between companies' sustainability promises and their ability to deliver measurable results. Over 40% of ESG leaders doubt their organizations will meet 2025 goals, citing under-resourced teams and limited cross-functional support. As ESG fatigue sets in, brands risk losing consumer and investor trust. To close the gap, sustainability must move beyond isolated departments and be embedded across R&D, supply chains, storytelling, and internal performance metrics.
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