The Rise of AI Agents in Marketing & Customer Strategy
AI agents are transforming marketing from reactive execution to intelligent orchestration. These systems analyze vast data, generate insights, automate decisions, and optimize customer journeys in real time. Instead of relying solely on dashboards and manual interpretation, organizations are deploying autonomous intelligence to drive personalization and performance. The shift marks a move from campaign-based thinking to system-level strategy, where AI agents continuously learn, adapt, and enhance customer engagement.
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