Ad Spend Softens, But AI & UGC Win Big: A New Era of Agile Advertising
As global ad spend growth slows to around 6% in 2025 due to economic uncertainty and ROI pressures, brands are reallocating budgets toward more agile, results-driven strategies. User-generated content (UGC), AI-powered campaigns, and performance media are emerging as key winners, offering scalability, authenticity, and personalized engagement. This shift signals a new era of advertising where creator-led content, smart automation, and data-driven performance converge to drive deeper connections and better outcomes across digital channels.
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