TikTok, DraftKings, and FanDuel: A Deep Dive into Their Brand Value Growth Since 2020
Since 2020, TikTok, DraftKings, and FanDuel have experienced remarkable brand value growth, each transforming their respective industries. TikTok surged ahead with global user engagement and advertising success, DraftKings expanded through sports betting legalization and strategic acquisitions, and FanDuel solidified its market leadership with media ventures and partnerships. This deep dive explores the drivers behind their rise, how they've adapted to regulatory changes, and what their continued innovation means for future brand positioning and market dominance.