Iconic Brand Stories: How Legacy Names Stay Relevant in 2025
In 2025, legacy brands are proving that heritage alone isn’t enough, they must evolve to remain iconic. By blending nostalgia with innovation, companies like Coach, Stanley, and Cadbury are refreshing their identities while honoring their roots. Strategies include modern storytelling, sustainable practices, digital engagement, and aligning with consumer values. These approaches help heritage names stay relevant, attract younger generations, and maintain trust, showing how tradition and reinvention can coexist successfully.
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