Startups

Chinese Tea Brands Expand Overseas: Brewing Global Growth, One Cup at a Time

Chinese tea brands are rapidly expanding into international markets, particularly the United States, as they introduce bubble tea and fruit-infused beverages to global consumers. Driven by strong demand from younger audiences and growing interest in innovative, visually appealing drinks, these brands are localizing flavors and concepts to suit overseas tastes. Their expansion highlights rising cross-border opportunities in the food and beverage sector and signals tea’s growing role in global drinks innovation.