Huda Beauty regains full control, now an independent brand
Huda Beauty has officially regained full ownership, transitioning back into an independent brand under the leadership of founder Huda Kattan. This strategic move allows the company to take full control of its creative direction, product development, and business growth without external influence. By reclaiming independence, Huda Beauty aims to stay true to its original vision, strengthen its brand identity, and innovate more freely in the competitive global beauty industry.