The Streaming Attention War: Why Netflix’s Next Battle Is Keeping Viewers Watching
Netflix remains a global streaming powerhouse, but its next challenge is keeping audiences engaged. Despite continued revenue growth, reports suggest users are opening the platform less frequently and spending fewer hours watching. As subscriber growth becomes less important in mature streaming markets, engagement, advertising and monetisation are emerging as critical battlegrounds. With competition from YouTube, TikTok and rival platforms intensifying, Netflix must generate stronger programming, live entertainment and viewing habits to sustain its leadership.
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