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China has released draft regulations aimed at governing artificial intelligence systems designed to mimic human behavior. The proposed rules focus on managing risks tied to safety, ethics, and social impact, while reinforcing government oversight of advanced AI technologies. The move reflects Beijing’s broader effort to balance rapid AI development with tighter controls as humanlike systems become more widespread across industries.

China’s cyberspace regulator has released draft rules for public comment that would tighten oversight of artificial intelligence services designed to simulate human personalities and engage users emotionally.
The proposed regulations would apply to AI products and services offered to the public in China that mimic human traits, thinking patterns, and communication styles, and interact with users through text, images, audio, video, or other formats. The move highlights Beijing’s broader effort to guide the rapid expansion of consumer-facing AI while strengthening safety and ethical standards.
Under the draft rules, service providers would be required to warn users against excessive use and intervene when signs of addiction appear. Companies would also be expected to take responsibility for safety throughout an AI product’s entire lifecycle, including establishing systems for algorithm reviews, data security, and personal information protection.
The proposal places particular emphasis on psychological risks. Providers would be required to identify users’ emotional states and assess their level of dependence on AI services. If users exhibit extreme emotions or addictive behavior, companies would be expected to take appropriate corrective measures.
The draft also sets clear limits on content and conduct, prohibiting AI systems from generating material that threatens national security, spreads rumors, or promotes violence or obscenity.
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Source: NDTV