Chic Fashion Pop-Ups You Need to Visit This Summer

This summer, fashion enthusiasts can look forward to a wave of chic pop-up shops offering exclusive collections, limited-edition pieces, and immersive retail experiences. These curated pop-ups feature emerging designers, high-end brands, and seasonal trends, creating must-visit destinations for style lovers. Whether you're after bold statement pieces or refined minimalism, these fashion events provide a unique opportunity to shop in fresh, creative settings while staying ahead of the style curve. Don't miss out on the season's trendiest spots.

Fashion has long drawn inspiration from travel, and this summer, several brands are turning that connection into reality by launching temporary stores in iconic vacation destinations. The term "pop-up" hardly does justice in some cases, just look at Burberry's bold move at The Newt, a countryside hotel in Somerset, where they sculpted their signature check into the croquet lawn.

Some labels are leaving their mark on hotels, like Burberry, while others, such as Jacquemus and Loro Piana, are creating vibrant beachside venues. Loro Piana has even set up a temporary boutique inside a flower stall in Forte dei Marmi. Below is a guide to the most stylish seasonal pop-ups, from the Hamptons to Ibiza, all blending fashion and lifestyle seamlessly.

Burberry transformed the scenic Newt Hotel in Somerset into a branded retreat, showcasing their iconic check everywhere, from the croquet field and hot air balloon to golf carts and sports nets. Their boutique at the site is also filled with their latest offerings.

Ulla Johnson is launching her signature airy designs at Portugal's Quinta de Comporta resort this July, showcasing her pre-fall 2025 line, along with exclusive beach towels and robes. Visitors can sip on a custom cocktail or wellness tonic while shopping, adding to the relaxed luxury.

Net-a-Porter and Mr. Porter are collaborating with Wyeth, the chic Sagaponack showroom, for a stylish retail event. Instead of the usual furnishings, guests will find a handpicked collection from names like Khaite, Alaïa, and Tom Ford. There are also special experiences such as quick facials by Dr. Barbara Sturm and sound baths hosted by JJ Martin.

Sézane has opened a cozy outpost behind The Maidstone in East Hampton, perfect for browsing its well-loved cardigans and breezy dresses. The opening was celebrated with a star-studded dinner, making it a hotspot for effortless summer fashion.

Casablanca has taken over The Surf Lodge in Montauk, reimagining the venue with branded uniforms, chic ombré umbrellas, and plush royal-blue beach furniture to match its lively summer vibe. At Casa Jondal in Ibiza, Jacquemus has added its signature sunny hues to the glamorous beach club, known for its celebrity sightings. The bright aesthetic stands out beautifully against the Mediterranean backdrop.

Loro Piana returns to La Réserve’s beach club in St. Tropez, decorating the space in its elegant neutral palette and offering its refined resort collection in an on-site boutique designed for seaside sophistication. In Forte dei Marmi, Loro Piana has also taken over Il Fioraio flower stand, selling floral creations and artisan ceramics inspired by their luxurious cashmere textures, blending fashion with florals.

La DoubleJ brings its colorful flair to Fouquet’s New York rooftop with a fresh take on tea time, iced tea, optional cocktails, and pastries are served on their signature tableware, offering a fashionable twist on a summer classic.

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Source: vogue‍