Bank Al Yousr: Transforming Islamic Corporate Banking in Morocco. An Exclusive Interview with Ms. Mouna Lebnioury, CEO of Bank Al Yousr
In this exclusive interview, Ms. Mouna Lebnioury, CEO of Bank Al Yousr, offers a compelling look into how the bank is redefining Islamic corporate banking in Morocco. Since its founding in 2016, Bank Al Yousr has emerged as a leader in Sharia-compliant financial solutions, driven by innovation, ethical principles, and a strong focus on SMEs. Under Ms. Lebnioury’s visionary leadership, the bank has achieved profitability, expanded its digital offerings, and earned the 2024 “Excellence in Islamic Corporate Banking – Morocco” award from the Global Brand Frontier Awards. The conversation explores the bank’s mission, product innovation (like Salam and Murabaha), its support for financial inclusion, and its strategy to evolve into a sustainable, digitally driven Islamic bank shaping Morocco’s economic future.