Fitbit Founders Launch AI Platform Helping Families Track and Manage Health

Fitbit’s founders have unveiled a new AI-driven health platform aimed at helping families better track, manage, and understand their health. The platform uses artificial intelligence to monitor key health indicators, offer personalized insights, and support preventive care for all age groups. Designed for everyday use, it brings health data together in one place, making it easier for families to stay informed, detect potential issues early, and make smarter wellness decisions.

Fitbit co-founders James Park and Eric Friedman are stepping back into the spotlight with Luffu, a new AI-powered startup built to help families stay ahead of their health. Their vision is an “intelligent family care system” that begins as a mobile app and gradually grows into connected hardware.

Two years after leaving Google, the duo are leaning on artificial intelligence to ease the growing mental load of caregiving. The timing is telling: nearly 63 million Americans, about one in four adults, now support a family member’s care, a figure that has surged 45% over the past decade.

Working quietly in the background, Luffu’s AI collects and organizes family health details, learns everyday routines, and highlights meaningful changes. The goal is to help families stay in sync and spot potential concerns before they escalate.

Park says his own experience reshaped how he views health. While Fitbit focused on individual metrics, caring for his parents from afar revealed how fragmented and stressful family healthcare can be. Juggling multiple portals, providers, and even language barriers made it hard to get a clear picture, without constant check-ins that felt intrusive. Luffu, he explains, is the solution they wished they had: a way to stay informed, notice what’s changed, and step in only when needed.

Park and Friedman point out that most consumer health tools are built for individuals, even though health is shared across families, partners, children, aging parents, pets, and caregivers. Today, vital information is scattered across apps, devices, calendars, emails, spreadsheets, and paper files.

Luffu brings everything together. Families can manage health metrics, nutrition, medications, symptoms, lab results, and doctor appointments in one place. Updates can be added through voice notes, text entries, or photos, while the system actively scans for shifts like irregular vitals or disrupted sleep.

The platform also supports natural, conversational questions. Users can ask things like whether a new diet is affecting a parent’s blood pressure or if the family pet received its medication.

Friedman says Luffu is designed to capture life as it unfolds, keep everyone informed, and surface the right insights at the right moment, making caregiving feel organized rather than overwhelming.

Those curious to try Luffu can sign up for the waitlist ahead of its limited public beta.

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Source: techchrunch‍