Etihad Cargo Wins Dual Honors from the Global Brand Frontier Awards 2025 for Leadership in Global Network Expansion and Smart Logistics Innovation

Etihad Cargo, the cargo and logistics arm of Etihad Airways, has been honored with two major distinctions from the Global Brand Frontier Awards 2025: “Best Global Network Expansion & Strategic Partnerships – MEA, 2025” and “Best Digital Transformation & Smart Logistics Innovation – Middle East, 2025”. Conducted by Boston Brand Research & Media, these awards recognize Etihad Cargo’s strategic leadership in expanding its global network footprint while accelerating digital transformation and smart logistics capabilities to set new standards in air freight.

The recognition follows a year of record growth and strategic milestones for Etihad Cargo, including strengthening its partnership ecosystem, launching innovative digital solutions, and advancing operational efficiency to meet the evolving demands of global supply chains. Its expansion strategy across key trade corridors, combined with an unwavering commitment to innovation, has cemented its position as a driving force in modernizing logistics across the Middle East and beyond.

“Recognizing Etihad Cargo with these two prestigious awards is a testament to their strategic foresight and operational excellence,” said Shivakumar, President & CEO of Boston Brand Research & Media. “Their ability to balance network growth with cutting-edge digital transformation makes Etihad Cargo a true industry leader, driving innovation, connectivity, and resilience across global logistics.”

Stanislas Brun, Chief Cargo Officer, Etihad Airways, shared: “For us at Etihad Cargo, being a global brand means linking people, empowering international trade, and building connections that transcend borders. Receiving these awards from the Global Brand Frontier Awards speaks to the trust our customers place in us with their shipments. As we continue to lead with precision, reliability, and care for every package, each new partnership and digital innovation we introduce is designed to give our customers the best experience possible.”

About Etihad Cargo

Etihad Cargo is the cargo and logistics arm of Etihad Airways. Since its establishment in 2004, Etihad Cargo has grown rapidly to become one of the world’s leading air cargo carriers, offering customers a diverse portfolio of products and services through an extensive global network of chartered and scheduled operations. Strategically based in Abu Dhabi, the carrier’s hub lies at the crossroads of the busiest trade lanes, connecting Asia, Europe, North America, Australia, and Africa. taking goods, care, and connections beyond borders.

In addition to general cargo, Etihad Cargo’s specialised products and services include SkyStables (Equine), LiveAnimals (pets), PharmaLife (pharma and life sciences), FreshForward (perishables), SecureTech (electronics), FlightValet (automobile), AirMail, SafeGuard, and FlyCulture (vulnerables). Etihad Cargo is among a select few global carriers to hold all four IATA Centre of Excellence for Independent Validators (CEIV) certifications, for Pharma, Fresh, Live Animals, and Lithium Batteries - demonstrating its commitment to the highest industry standards.

For more information, visit www.etihadcargo.com.

About Boston Brand Research & Media

‍Boston Brand Research & Media is a leading global consulting and media firm specializing in brand intelligence, strategic recognition, and high-impact storytelling. The company champions excellence by identifying and celebrating organizations that exemplify leadership, innovation, customer experience, and social responsibility. Through its editorial platforms and annual awards, BBRM serves as a trusted voice on global brand performance and transformation.

About the Global Brand Frontier Awards

‍Founded by Boston Brand Research & Media, the Global Brand Frontier Awards honor outstanding companies and leaders who are reshaping industries and setting new standards across global markets. Known for its rigorous selection process, the awards celebrate innovation, leadership, and a bold commitment to excellence. The 2024 awards recognized top-tier organizations, including Palo Alto Networks, Etihad Airways, AXA IM Select, Standard Chartered, HSBC Philippines, RAKBANK, Emirates National Oil Company (ENOC), Krungthai Bank, Banque Misr, and many more innovators.

To nominate your company or business leader for the Global Brand Frontier Awards 2025, visit:  https://www.bostonbrandmedia.com/register-for-the-2025-frontier-awards

For more information, please contact:
Email: awards@bostonbrandmedia.com
Phone: +1 (617) 935 8890