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ADIB-Egypt, the country’s leading Islamic bank, has been awarded the Best Islamic Bank Marketing and Public Relations Campaign in the Summer – Egypt, 2024 by Boston Brand Research & Media, as part of its prestigious Global Brand Frontier Awards 2024. This recognition celebrates ADIB-Egypt’s bold brand storytelling and customer-first communications strategy—an approach that has redefined engagement in Egypt’s financial sector by blending innovation, values-driven messaging, and fintech-powered outreach.
As the biggest Islamic bank in Egypt, ADIB-Egypt has consistently demonstrated a forward-thinking vision, crafting campaigns that resonate deeply with both traditional and modern audiences. By leveraging cutting-edge digital tools and unorthodox media strategies, the bank has successfully positioned itself as a trusted, relatable, and dynamic force in a competitive banking landscape.
“ADIB-Egypt’s marketing leadership is a case study in how financial institutions can build emotional resonance while staying true to their values,” said Shivakumar, President & CEO of Boston Brand Research & Media. “Their communications strategy exemplifies how a bank can become a brand that not only delivers services—but also tells a powerful story of trust, inclusion, and innovation. We’re proud to honor their vision and execution.”
Mohamed Aly, ADIB Egypt CEO & Managing Director, expressed his gratitude for the recognition, stating: “ADIB Egypt is honored to be recognized at the Global Frontier Awards – Best Islamic Bank Marketing and Public Relations Campaign in the Summer - Egypt, 2024. This award reflects our continued commitment to placing our clients at the heart of everything we do. We believe in creating meaningful connections with our clients through diverse and untraditional touchpoints, allowing us to deliver Sharia-compliant banking experience. By tailoring our initiatives to offer a distinctive brand experience and stand out in a competitive market, we continue to evolve, innovate, and grow our presence—ensuring we remain the trusted banking partner of choice for our clients.”
ADIB-Egypt is an award-winning bank that launched its operations in Egypt after the acquisition of National Bank for Development, through an Emirati consortium between Abu Dhabi Islamic Bank and Emirates International Investment Company in 2007.
As part of ADIB Egypt’s strategy as a universal bank focused on providing a wide range of modern and Sharia-compliant financial solutions to its corporate and individual clients, advanced infrastructure has been developed, in addition to renovating a vast network of 73 branches and more than 100 ATMs deployed across the republic's governorates through a team of qualified personnel.
ADIB-Egypt is a Sharia-compliant leader and is now considered the biggest Islamic bank in Egypt. It is committed to delivering cutting-edge technology, encompassing a full suite of digital products and integrating Fintech advancements to ensure customer convenience and sustainable growth. Its ecosystem includes ADI Capital (investment banking), ADIFinance (leasing), ADI Microfinance, and ADI Consumer Finance—tailored to meet evolving financial needs through digital innovation.
Boston Brand Research & Media is a leading global consulting and media firm specializing in brand intelligence, strategic recognition, and high-impact storytelling. The company champions excellence by identifying and celebrating organizations that exemplify leadership, innovation, customer experience, and social responsibility. Through its editorial platforms and annual awards, BBRM serves as a trusted voice on global brand performance and transformation.
Founded by Boston Brand Research & Media, the Global Brand Frontier Awards honor outstanding companies and leaders who are reshaping industries and setting new standards across global markets. Known for its rigorous selection process, the awards celebrate innovation, leadership, and a bold commitment to excellence. The 2024 awards recognized top-tier organizations including Palo Alto Networks, Etihad Airways, AXA IM Select, Standard Chartered, HSBC Philippines, RAKBANK, Emirates National Oil Company (ENOC), Krungthai Bank, Banque Misr, and many more innovators.
To nominate your company or business leader for the Global Brand Frontier Awards 2025, visit: https://www.bostonbrandmedia.com/register-for-the-2025-frontier-awards
For more information, please contact:
Email: awards@bostonbrandmedia.com
Phone: +1 (617) 935 8890
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