Gen Z Is Spending Less - But Demanding More
Gen Z is spending less overall due to economic pressures like inflation and tariffs, but they’re becoming more intentional with their purchases. They prioritize brands that align with their values, those that offer transparency, authenticity, and a strong social presence. Influenced by peer reviews on platforms like TikTok, Reddit, and Discord, Gen Z favors purpose over polish. Brands that co-create with their audience and emphasize trust over tradition are capturing this generation’s loyalty and attention.
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